An exceptional result
Our marketing agency were tasked with providing digital campaign support for the NEFF sponsored MasterChef tv series. Here are some highlights
11.5m
Impressions across the entire digital campaign
38k
Clicks through to the NEFF website
5.7%
Click through rate on MasterChef show related keywords throughout the campaign
11.2k
Post engagements on the winners announcement (More than the official show post)
Client Overview
NEFF is a premium kitchen appliance brand that offers innovative, high-quality products for the modern home. With over 140 years of experience in manufacturing cooking appliances, NEFF has established itself as a leading brand in the industry, with a reputation for excellence in design, functionality and reliability.
Their range of products includes ovens, cooktops, rangehoods, dishwashers and more, all designed to enhance the cooking experience and make everyday life easier. NEFF is committed to providing exceptional customer service and support, ensuring their customers have everything they need to get the most out of their NEFF appliances.
Campaign Implementation
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Show off the sleek design of the NEFF range, in particular their unique Slide&Hide over
Portray a mix of product and engaging food content within the social ads
Educate new potential clients on the unique features of the NEFF range
Stimulate community engagement through engaging social ads
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Use of Facebook's look-a-like audiences at various different thresholds
Strong remarketing audience targeting to keep NEFF top of mind
Matching the brand to specific customer personas as identified throughout the research process
A mix of commercially intent, NEFF branded, and MasterChef keywords
Some shots from the campaign
Challenges
Challenge One
Due to the nature of the show being a competition format, there were some obvious time-sensitive issues that needed to be solved in terms of social media posting. The content provided to us for each post had specific time constraints unique to each post.
Challenge Two
Our team was required to help establish an engaged online community around people who were foodies but also showed interest in kitchen design and appliances. There needed to be a balance between the different funnel levels to ensure all KPI’s were met.
Challenge Three
As this specific campaign was aligned with the nationwide MasterChef tv series, we needed to remain flexible throughout the campaign due to the nature of live tv. The ability to change and adapt to any circumstance was crucial.
Solutions
Solution One
We created a full campaign schedule including specific posting times before the initial launch of the series. As an added layer of security, we worked closely with the client to ensure content was approved twice before going live to avoid any mishaps.
Solution Two
Although the majority of the content was supplied to our team for this campaign, we worked hard to find pockets of engaged users within our target audience to generate engagement on our social posts. This meant we were able to boost posts that were working really well, and cut others that were not.
Solution Three
Due to the high level of detail involved in the MasterChef campaign, we assigned a single campaign director to handle the entire execution from start to finish. This meant that the client had one single point of contact and our campaign director could very easily make adjustments on the fly according to specific show outcomes.
Get In Touch
Let’s have a chat to see if we are the right fit to take your business to the next level.