Blog

Anyone responsible for spending money on marketing to generate leads should know if their actions are generating money back to the business. This is why return on investment (ROI) is such an important metric to measure the strength of marketing campaigns.

VYNE is all about growing a business and its people. We care about our staff and in turn, bring in quality and credible results. We sent out three members of our VYNE family to experience and gain knowledge from business leaders at this year's Femmepire Summit.

We sat down with one of our Programmatic Advertising specialist to talk to us about Programmatic. In this interview, we take a look at the too-often asked questions around Programmatic and how it can help your businesses grow.

Instagram’s shopping service was successfully launched in the United States in October 2017. This March, finally, the feature was extended to become available in 44 other countries. The Instagram interface allows e-commerce owners to adapt their accounts into user-friendly "websites". In some instances, a company’s Instagram profile can look better than their website.

If your business has customer data, you're affected by the General Data Protection Regulations. These new rules mean that organisations and businesses need to review their internal data processing or risk major fines for non-compliance. Find out everything you need to know about the EU's new data privacy law and what it can mean to your business.