Blog

Anyone responsible for spending money on marketing to generate leads should know if their actions are generating money back to the business. This is why return on investment (ROI) is such an important metric to measure the strength of marketing campaigns.

VYNE is all about growing a business and its people. We care about our staff and in turn, bring in quality and credible results. We sent out three members of our VYNE family to experience and gain knowledge from business leaders at this year's Femmepire Summit.

We sat down with one of our Programmatic Advertising specialist to talk to us about Programmatic. In this interview, we take a look at the too-often asked questions around Programmatic and how it can help your businesses grow.

Instagram’s shopping service was successfully launched in the United States in October 2017. This March, finally, the feature was extended to become available in 44 other countries. The Instagram interface allows e-commerce owners to adapt their accounts into user-friendly "websites". In some instances, a company’s Instagram profile can look better than their website.

There has been a proliferation of cryptocurrencies in the past decade and many e-commerce businesses are welcoming this new way of payment. Like any new technology, it's exciting to be on the cutting edge, but with new cryptocurrencies popping up in the market, where should you begin? It's important to have a marketing agency you can trust to help you navigate this potential market. Take a look at our breakdown of 5 popular cryptocurrencies and how they par against Bitcoin.