The Facts…
We pride ourselves not only on the quality of work we produce, but more importantly the impact our work has on our clients' bottom line. Here are some of the key outcomes generated as a result of the work our team completed for Noxen
289%
Increase in revenue from paid campaigns after one month
93%
Increase in the ecommerce conversion rate from paid campaigns after on month
826%
Increase in monthly organic traffic comparing year on year after the first 12 months
135%
Return On Investment (including our management fee) after month two
Client Overview
Noxen is a growing New Zealand brand that has become the go-to supplier of premium hooded poncho towels in the market. Founded by a local kiwi surf enthusiast in 2018, Todd Hilleard combined his passion for surfing with his drive to see change in his local community to create the brand we know today as Noxen.
A tagline to live by: Ride Every Wave. Similar to the waves we ride every day, life can be up and down, you can get slammed and pushed down, but there’s nothing like the feeling of being in the green room on that perfect wave.
Campaign Implementation
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Ensuring the brand was highlighted appropriately within the creative
A strong hero product feature image
Unique differentiators were clearly defined
Strong call-to-action present within the creative
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Utilising existing Noxen customer list persona’s to match to similar Facebook users
Strong remarketing audience targeting previous website visitors
Targeting key interests of the standard Noxen customer; outdoor enthusiast, water sports, surf clothing brands, outdoor recreation and more...
What it looks like
Challenges
Challenge One
As a brand that was founded and developed from within a local community in Mount Maunganui, Vyne were tasked with expanding the brand online to reach other areas of New Zealand outside of the local Mount Maunganui surf community.
Challenge Two
There was a definitive need to recreate the local community vibe in an online space to ensure the tone of the brand remained consistent across all aspects of the business, and that the purpose and drive behind the brand was not missed.
Challenge Three
Creating unique campaigns that cut-through the already competitive poncho market would be no easy task and the need to leverage the already existing brand equity in the local community into digital campaigns was the key focus.
Solutions
Solution One
We knew that we needed a visual representation of the brand within our marketing campaigns. The result of this was a multi-channel digital campaign strategy that could generate a positive return on investment but also showcase and introduce the awesome Noxen brand to new users.
Solution Two
Our team created a multi regional campaign across both Google and Facebook that helped align the local Noxen brand on a national level. Using creative specific to the Noxen brand and a tone of voice in the ads that reflected the vibe of the existing Noxen community, we were able effectively take the Noxen brand to the whole of New Zealand.
Solution Three
The ads we created for this campaign utilised video, static and text to create a unique customer experience that set Noxen apart from the rest of the competition within the market. A combination of top of the funnel brand introduction ads and bottom of the funnel transaction ads meant we could introduce new people to the brand and generate sales revenue whilst maintaining a positive return on investment.
Tania Eves - www.noxen.co.nz
